If you’re working on a massive campaign, that may involve TV, radio, press, web then the first thing that gets designed is … wait for it … the BILLBOARD. That’s because you have to get your message, product or service, benefits and call to action across in literally a couple of seconds as potential customers pass by. If you can manage to distill your proposition down to 2 seconds then the rest of the campaign is relatively easy.
About the author
Andy has been a photographer in a plethora of locations including New York, cruise ships in the Caribbean, Canada and Mexico, Minehead and Bognor Butlins, Italy and the QE2. During his degree in architecture at Canterbury he fell in love with Graphic Design - "It's not just my job but also my passion in life" he says, much to the annoyance of she who must be obeyed! He has also worked for a few advertising agencies, a printer and as a freelancer before finally coming to Oak Creative. He has three kids - Max, Zachary and Phoebe, an ex-wife, a German fiance and a Basset hound. Suffice to say he has no free time, but he'd have it no other way.