Does my logo look big in this?

Posted in Graphic design on May 12, 2009, by Andy

“Can my logo go a bit bigger?” … “can my logo be more prominent?” … guess what, nobody cares!
Unless your a corporate giant or a global brand then it really doesn’t matter how much you shout about your logo. The average customer doesn’t care about you or your brand, they only care about themselves, their needs and whether you or your company can fulfill them.
Look at the really big players out there and how they use their logos. Usually very small, unobstrusive and never the main focus of their advertising.

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About the author

Andy

Andy has been a photographer in a plethora of locations including New York, cruise ships in the Caribbean, Canada and Mexico, Minehead and Bognor Butlins, Italy and the QE2. During his degree in architecture at Canterbury he fell in love with Graphic Design - "It's not just my job but also my passion in life" he says, much to the annoyance of she who must be obeyed! He has also worked for a few advertising agencies, a printer and as a freelancer before finally coming to Oak Creative. He has three kids - Max, Zachary and Phoebe, an ex-wife, a German fiance and a Basset hound. Suffice to say he has no free time, but he'd have it no other way.